Monday, September 30, 2019

Case Study Assessment of Angling Experience

Case Study Assessment of Angling Experience Question 1: Define and discuss using relevant example from the case, the special characteristics of services that distinguish them from tangible products. Services are one type of products with several special characteristics which are really different with tangible products. The major special features of services are more intangibility, heterogeneity, inseparability, and perishability. Those characteristics are also reflected in John’s case. 1. 1 IntangibilityCompare with the tangible products’ tangibility, the main characteristic of services is intangibility which was shown through a set of actions. Intangibility characteristic of service describes that services cannot be seen, felt, tasted, or touched thus one cannot display or store the service. However, it is usually felt by tangible goods or physical evidence. Moreover, service cannot be inventoried, easily patented, and easily displayed or communicated. From Johnâ€℠¢s case, John gives his customers guide of fishing and a series of fishing itinerary.These all are the intangible things to anglers. It cannot be touched, felt, or seen by his customers. However, his customers enjoyed their tours and gain fishes after his guiding. Thus, this can be said that customers got John’s services. Compared with his services business, John used to be selling the tangible goods, either the rods, artificial flies or oilskins the department sold are tangible. Moreover, because of the intangibility, pricing John’s services is difficult. Compared with physical goods, pricing services are not easy. Same tangible goods also sold with a same price.In this case, the two couples got different price after serviced. It seems that they gained a same series of services, but the feelings and appraisals are different. 1. 2 Heterogeneity Heterogeneity concerns the potential for high variability in the performance of services (Bitner et al. , 2009). Contrast to s ervice, tangible goods is standardization. Most of a type of physical goods is produced by one product line. There are no major differences among each one of them. However, like two leaves, there are not two same services processes.Providers’ performances are not same every time, and the customers’ requirements are not same too. In detail, service delivery and customer satisfaction depend on employee and customer action, and also some uncontrollable factors. In our case, when John worked in the fishing department, he wondered at how each piece of fishing equipment in a product line varied so little. It shows that tangible products are standardization. However, then, John provided services to two couples, and got the distinct result. First couple was very satisfaction, and second couple was unhappy, though John was same hard working.The different based knowledge, objectives and nature conditions determines the different results. The first couple have a good knowledge an d experience of fishing, they enjoy in fishing. However, the second couple was the fist time fishing and their purpose was to relax and see the country. Moreover, the weather was great during the first time, but worst during the second time. Those factitious and uncontrollable elements influenced John’s two services processes. 1. 3 Inseparability Inseparability of production and consumption involves the simultaneous production and consumption which characterizes most services.Compare with goods are first produced, then purchased, and then consumed, services are first booked, then produced and consumed simultaneously (Carmen & Langeard, 1980). It seems like that customers and employees affect each other. In this case, we can know that because of the high degree of adaptability of the first couple, John interact well with them. However, another two anglers gained the unsatisfied service because of their bad communication. All customers and employees even the partial customers p lay an important role in whole process because services’ inseparability.Furthermore, because of this feature of services, mass production is difficult. The production and consumption are simultaneous. Hence, John lost a group of anglers in December due to he cannot service two groups in a same time. 1. 4 Perishability The final characteristic of service is perishable. Tangible goods could be stocked, contrast by services cannot be saved, stores, resold or returned (Valarie & Dwayne, 2009). In this case, John used to promoted department’s inventory system and just keep the rod that can be sold later. It shows that physical goods can be stored. However, John can not saved his services and provide it later.So, he lost a group of customers in December. Hence, the service is very different with the tangible goods. By these characteristics, some problems are discussed next question. Question 2: Explain, using examples how the problems stemming from the special characteristic s of services are impacting on John’s guiding services. 2. 1 In General Due to the four characteristics of services, some problems are derived. Some problems are unavoidable and some of them can be avoidable. The problems generate from intangibility including hardly controlling, easy to be copied and unable to evaluate the quality.Heterogeneity causes problem about quality measurement. Inseparability not allows mass production of service. Moreover, perishability makes return or resold of service impossible. Several of these problems impact on John’s guiding service as well. 2. 2 Problems Created by Intangibility Intangibility shows the following marketing problems. Firstly, services cannot be stored, thus when requires reach the peak or foot it is hard for managers to control. Secondly, services are so difficult to be patented that it is convenient for its competitors to duplicate them.Thirdly, customers are not able to realize the quality of service because service is invisible and cannot be touched. John’s new guiding service is not easy to store. Thereof, during December there was a peak period of fly fishing and John are not qualified to provide efficient service. On contrary, in the next two week of November there were no customers visiting Tasmania for chasing trout. Since John provides guiding service, he cannot remove December's service to November. It is beyond the scope of his control. The guiding service that John operates is easy to be imitated.There is another fishing guide who ran in Launceston. The service it provides is similar with John’s. This is a threat to John. The market share for John in Australia is cut down. Furthermore, the feature of intangibility determines the service value is hard to be understood by consumers. John’s guiding service is not an exceptional. Customers have no idea what a guiding service is. The marketing manager of a large sporting equipment retailer in North America would not know what a guiding service is if John did not send him the information about this service. 2. 3 Problems Created by HeterogeneityThe most severe challenge that heterogeneity creates is difficulty of quality measurement. Since criteria for judging the quality of service is based on customers’ notion, managers are not possible to control it. In the case, there was an American couple who are both good anglers. They have more fishing experience than John. In this trip, John learned more from this experience and the couple also had a great time. They even pre-booked another two weeks for the next fishing season. It is just because the American couple thought this trip was so wonderful that they measured this service is worthwhile.However by November, the Canadian's week of trout fishing is no that smooth. It became less happy because of lacking experience of fly fishing causes few landed trout and entire week raining. Even worse, one of the customers sprained an ankle. In these two e vents John provided the same service however he received different results. John cannot ensure whether his supplies are original. In December John introduced the New Zealanders to another fishing guide in Launceston. This increased the chance of heterogeneity because different suppliers are not possible to offer the exactly the same services. Take the health industry for instance.Several suppliers provide a same kind of service, nevertheless consumers’ perception is different. Some customers consider it as good service whereas another do not satisfied with it. This is because different provider’s service is distinctive due to the nature of human beings. 2. 4 Problems Created by Inseparability According to Zeithaml, Dwayne and Gremeler, because services often are produced and consumed at the same time, mass production is difficult (2009). The service producers generate service and the service is consumed by customer at the same time, therefore service is impossible to b e produced in large amount.The consumers who John received accepted his service while he provided it. It is absurd that John created services such as airport picking up and dropping off first then the customers enjoyed them. For example, the helicopter sent an urgent fax to John informed him that they were not available until after mid-February. It frustrated John that he was not able to transport his clients to the best fishing area. In addition, for John it is inconvenient for him when he has several customers to pick up or drop off. It is typical in November, John received two contacts that require a fly fishing in the first week of December.The worse thing is that neither of the customers could change their original arrangement. John could not separate his services. 2. 5 Problems Created by Perishability The factor of perishability leads to the problem that service cannot be returned. Service is consumed at the same time when it is manufactured, thereby once the service is provi ded it cannot be returned or resold. In November, two Canadian customers who were doing fishing for relax received an unhappy experience. Lacking experience of fly fishing they landed few trout. The entire week’s heavy raining prevented them from lake fishing.Moreover, one of the anglers sprained an ankle while crossing wet rocks. Even though John understood that the Canadian did not enjoy their fishing trip, he had no way to go back. John cannot take the service back because time cannot be reversed. For instance, customers who have an ugly haircut cannot ask the barber to undo it, because the service of haircut is perished (Clemes, 2002). 2. 6 Problems Difficult to Avoid Due to the problems derived above, gaps generate naturally. Customer Gap Customer gap appears because of the distance between customers’ expectation and perception.Customers have their own expectations based on their experience and objectives. In this case, the Canadian customer who came to Australia for relax do not have the experience of fly fishing. They consider the service could offer them a wonderful time. However, the insufficient experience of fishing made them catch few trout. Adding the bad weather and the injury, the Canadian dissatisfied with the trip and request a reduced charge. This gap is relatively huge and John needs to improve his service. Provider Gap Firstly, John serves his customer by the same way.For the fishing skillful couple and unskillful people, John took the same measure. Secondly, John not communicated well with its customers. The customers who chose his service in the first week of December were transferred to another service provider. The problems presented above are the major reason why John’s business went down. In conclusion, because of the special features of service, there are several problems should be considered and solved. Marketers of services face some actual and distinctive challenges which should be solved by the utilization of marketing mix.Question 3: Explain how John could use the extended marketing mix elements to help manage the problems caused by the special characteristics of services. The question 2 mentioned some problems caused by the special characteristics of service. Marketers like John could use the marketing mix to manage those problems and plan a whole strategy of their business. The traditional marketing mix will help John to manage the problem from production, place, promotion, and price (Kotler & Armstrong, 2006). Because of intangibility characteristic and the limitations of John’s service, he can add both tangible products and services in his business.For example, he could be the agent between his customers and fishing departments. Then, customers can purchase fishing equipments which are fit to them, because John known them clearly. Moreover, due to intangible and perishability of service, John’s promotion ways are not enough. John can exploit more methods like put some advertising in the relevant websites, sponsor fishing competitions and some things like that. However, because of the distinct features of service, the traditional marketing mix can not cover all problems. It extended three more elements which are people, physical evidence, and process (Booms & Bitner, 1981) . 1 People People element is defined as all human actors who play a part in service delivery and thus influence the buyer’s perceptions in the service environment. Thus, customers, employees, and the customers in the service environment all play the important roles (Bitner et al. , 2009). With use this element, John can do following things to manage those problems. First, because John just has himself as an employee, he lost some opportunities. Then, John need employ more employees to help him supporting his business. After that, because guiding service is a high skill service, John should train his employees.John also can bring a reward system based on the satisfaction of employees to avoid the problems of service quality. Another role, customers, also draws marketers’ attention. Marketers should education their customers before provide service. Because guiding service need customers’ deeper involvement, John could send a video of basic knowledge and potential risk of his services to his customers. Then, they can interact better. 3. 2 Physical evidence Physical evidence is the cue that customers depend on to assess the quality of service and service providers to put forth their significant information (Lovelock, 2004).As John’s guiding service, it already had some physical evidence. However, there are still some limitations as mentioned before. Firstly, John needs to increase all kinds of materials that reflect his guided trip. Thus, customers will maximally understand his service. For example, John should enrich his website. He could upload some videos about guided fishing trips. Potential customers can be divided into two se ctions as experienced customer and inexperienced customer. For those experienced customers, the information should be about new fishing areas or new activities.For the inexperienced customers, it should provide skills or equipment for fishing. Secondly, it is suggested that John needs to have his own transporting vehicles to send customers. One side is to avoid the situation of lacking hiring sources, the other side is to fit different customers’ need. For instance, if the customers who require a short trip then John could provide them cars to go fishing. Sometimes, customers have their vocation that they get plenty of time sailing is a perfect option. Furthermore, for these long distance customers and money is not a problem for them aeroplane is chosen to send them to the best fishing area.In this way, the customer gap could be narrowed since their needs are fulfilled. Lastly, John could provide some souvenir after trips. Thus, customers may actually realize what they have o btained from the service. 3. 3 Process Process is the actual procedures, mechanisms, and flow of activities by which the service is delivered (Zeithaml, Bitner & Gremler, 2009). John could use blueprint to depict the service process. By using the blueprint, John may find out the customer segmentation. For example, John may categorize consumers as experienced ones and inexperienced ones.Then John could offer two different processes for each group. For the experienced ones, John could present a more customized process which customers could choose their favorite rod and apply their own ways of fishing. As for the immature consumers, John should provide them a standardized process. It may offer the same rod for customers and consumers have to stay in a specified area. John also needs to educate his customers especially the inexperienced customers. He could hire a fishing coach to instruct anglers the procedure of fishing. Through this way, unskillful clients will not fish blindly. 3. 4 ConclusionService as intangible products distinguishes from physical goods. Besides the traditional four Ps, the three Ps are mainly used to enhance service. John’s guiding service may become prosperous if he makes use of the three Ps. Word Count: 2496 Reference List 1. Boom, B. , & Bitner, M. , 1981, â€Å"Marketing Strategies and Organizational Structures for Service Firms†, Marketing of Services, 1981 2. Carmen, M. , & Langeard, E. , 1980, â€Å"Growth Strategies of Service Firms†, Strategic Management Journal, January-March, 1980 3. Clemes, M. , 2002, New Zealand Case Studies in Strategic Marketing, 5th edition, Dunmore Press, New Zealand . Kotler, P. & Armstrong, G. , 2006, Principles of Marketing, 12nd edition, Pearson Education Inc. , New Jersey 5. Lovelock, C. , & Wirtz, J. , 2004, Services Marketing: People, Technology, Strategy, 5th edition, Pearson Education, Singapore 6. Zeithaml, V. , Bitner, M. , & Gremler, D. , 2009, Service Marketing, 5th edition , McGraw Hill, Singapore 7. Zeithaml, V. , Parasuraman, A. , & Berry, L. , 1985, â€Å"Problems and Strategies in Services Marketing†, The Journal of Marketing, Spring, 1985 8. http://www. docstoc. com/docs/16690264/GOODS-AND-SERVICES/, Accessed at 20th, Apr, 2009

Sunday, September 29, 2019

High School and Felicia’s Life Essay

A photo of Felicia with notes from her classmates.   The friend, Briana Torres, at 16 a year older and a grade ahead of Felicia, hugged her and walked her to sixth-period English class, the girls’ arms clasped around each other’s shoulders. On the way, Felicia cheered up enough to laugh at a joke, and make a joke of her own. But there were signs of unraveling. Late Monday night, she had posted a brief Twitter message: â€Å"I cant, im done, I give up.† After school Wednesday, Felicia walked to the Staten Island Railway station where many students board trains home. She waited impatiently for the train, and as it approached, she hurled herself backward onto the tracks. A friend grabbed her arm, but she twisted free. She was pronounced dead that evening. By the time her friends began to congregate in the hospital waiting room, posting messages on Twitter and Facebook in what would become a flurry of online speculation about her death, most had pinpointed a cause: Felicia had been bullied, they said, tormented by football players on Tottenville’s undefeated team. Some said she was teased because she had piercings and lived in foster care. Others said players had spread sexual boasts about her over the weekend, after Tottenville’s 16-8 victory over Port Richmond High School. To many friends, she appeared to weather the swirl of innuendo with her usual confidence. â€Å"She never really reached out for help; she was a really tough person,† Briana said Thursday, wearing a small tribute on her left wrist — an â€Å"RIP Felicia† inked in purple. â€Å"When I dropped her off at class, I wasn’t really worried about her.† Felicia had reported the taunts to an administrator, who arranged mediation sessions between Felicia and the boys she said were harassing her. Police are now investigating her death. Neither they nor the Education Department nor the school would comment on the bullying allegations. There was already little that was easy in Felicia’s life. Friends described her childhood as a patchwork of loss and instability: both her parents died when she was young, and she d isliked living with her aunt, said Kaitlyn Antonmarchi, 15, who said she had been Felicia’s best friend since eighth grade. At one point, Felicia ran away from her aunt’s house with an older man. After she entered the foster system, she bounced in and out of different homes, dyed her dark hair red and sprouted a cluster of piercings. With her latest foster parents, Felicia finally seemed happy and stable, Kaitlyn said. Moving to the other side of Staten Island, she started high school at Tottenville, improved her grades, let the dye wash out and eliminated most piercings. At Friday’s football game, Kaitlyn said: â€Å"She looked happy. She was laughing. It didn’t look like anything was upsetting her at all.† Bullying is common at the school, classmates said, but administrators usually acted to stop it, and it rarely reached the level that Felicia experienced. Tease Felicia, and she would come back with a quick, witty retort, said Alissa Compitello, 17, a senior. â€Å"If you tried to bully her, she’d laugh at you,† she said. â€Å"Somebody must’ve said som ething pretty bad about her for this to happen. They just wouldn’t stop.† On Wednesday, Felicia had asked Karl Geiling, 15, a sophomore at Tottenville, about how his test had gone. He saw her at the train station later. â€Å"I was way down, away from her,† he said. â€Å"All I heard was screams, and then everybody went silent.† At school on Thursday, many students wore black and purple, colors often associated with anti-bullying campaigns, and met with grief counselors. A crowd of about 500 gathered at the station in the evening, many holding candles. Someone had tied purple and black balloons to a chain-link fence overlooking the tracks, with notes and a photo fluttering alongside them. As their classmates created anti-bullying Facebook pages in Felicia’s honor Wednesday night, several football players took to Twitter to protest what they saw as the wholesale tarring of the team, which is a perennial favorite to win the Public School Athletic League championship. At least two seniors have been o ffered scholarships to play Division I college football. â€Å"None of you even no half the story so stop pointing fingers at the football team,† wrote James Munson, a safety on the team and the son of the team’s coach, Jim Munson. Another player, Richy Lam, a senior, said Thursday that many members of the team had not even known Felicia. In New York, an anti-bullying statute signed in 2010, one of numerous laws passed around the country in the wake of teenage suicides, requires schools to develop policies to deter harassment of students by other students, including education programs and disciplinary procedures. Prosecutions for student bullying are rare; perhaps the best-known case is that of Dharun Ravi, who was convicted of bias intimidation and invasion of privacy charges for using a webcam to spy on his Rutgers University roommate, Tyler Clementi, who committed suicide a few days later. Mr. Ravi was sentenced to 30 days in jail. â€Å"Bullying that violates criminal law can be prosecuted criminally, but not as bullying,† said Suzanne B. Goldberg, a law professor at Columbia Law School who directs its Center for Gender and Sexuality Law. Physical violence or threats of physical violence could be prosecuted, she said, â€Å"but what most often happens is that schools and prosecutors try to keep these situations out of criminal court which can be appropriate if the school system takes the incident seriously, punishes the offender and protects the victim.† It is not clear whether anyone will be disciplined in Felicia’s case. For some students, the school’s next challenge is Friday’s football game against the rival Curtis High School team, the last of the season, which may be pushed to Sunday. Felicia was a fan. When Kaitlyn last saw her, she said, she had been planning to cheer Tottenville this weekend. â€Å"She said, ‘Yeah, I’m going,’ † Kaitlyn said. â€Å"And I said, I’ll see you there.† Al Baker and Christopher Maag contributed reporting.

Friday, September 27, 2019

The objectives of the Justice Policy Institute Essay

The objectives of the Justice Policy Institute - Essay Example [internet]) Yes, giving a chance to a jailed convict is understandable. But questions have to be answered. Is it worth it Is any program to that effect deserving of support Is incarceration really not the solution Whatever the answers are, does the Justice Policy Institute have a definite, determined and clearly streamlined missions and visions With its objectives focused on offering or proposing alternatives to incarceration, the Justice Policy Institute, a non-profit organization, believes that the options incorporated in its goals and missions are safe, effective and fair and these are achieved, among others, through researching into the roots and outcomes of incarceration. (Schiraldi, Vincent Schiraldi, Jason Colburn and Eric Lotke. An Examination of the Impact of Three Strikes Laws. THREE STRIKES AND YOU ARE OUT. [internet].) It also is a proponent of changing the perceptions of the public regarding the issue of jailing. Furthermore, it commits to assist the government and the communities along that line. Interestingly, the organization, even giving it the benefit of the doubt that it has the sincerity in proposing alternatives better and more worthwhile than prisons, the goals it has outlined seem to be overshadowed by the attendant vagueness. It even takes serious issue on the so-called three strikes laws which incr ease the penalties of three-time offenders stating that the subsequent infractions are usually non-violent and, therefore, there is really not much necessity of added punishment. The Arguments of the Proponents The institute defines its mission as one to rally the promotion of solutions allegedly more effective than reliance on incarceration or imprisonments in fixing social problems. The proponents and advocates of the Justice Policy Institute further claim that, as a matter of fact, the United States of America has had remarkable rise in the numbers of prisoners and that its rates of incarceration top world statistics. They also criticize political hyperboles regarding declarations of getting tough on crimes. The institute leadership further raises the issue that social predicaments such as mental health and substance abuse can better be addressed by sending the patients not behind bars but in some other places where they can instead be better taken cared of. The institute stresses that the country is paying for more than two million incarcerated people. Owing to those dynamics, the leaders of the group advance the idea that better solutions are at hand and need to be applied. Such appro aches as supportive of treatment and other options involving the communities are claimed to promote safety and save money. The organization expresses the view that there are wiser ways to rehabilitate criminals. It says more work must be done. (Our Mission. Justice Policy Institute. [internet]) Going over its website postings, one can see the activities of the institute: the reports it renders opposing development in the prison system, the researches it makes on jail statistics and other seemingly relevant items. One issue tells of

Marketing case Essay Example | Topics and Well Written Essays - 750 words

Marketing case - Essay Example that expands patronage and appeal from sports enthusiast all over the world; (2) employing players from diverse cultural and ethnic backgrounds that represents the universal appeal and representation from different countries (there are currently 64 players from 34 different countries outside the USA who plays in the NBA); (3) bringing the game to other countries through pre-season games (Europe, Asia, Latin America) and building modern arenas to expand and promote the global appeal of the NBA; and (4) expanding visibility of the NBA through rock concerts, tours, records, and designing an online website that could be viewed and accessed by viewers worldwide. Promoting basketball as a universal game has been an evident capability of the NBA as the organization was able to attract awareness and patronage from different kinds of people from diverse cultures and races. Promoting the game to a wider audience entails talent, skills, and abilities of the organizers and of management; as well as the players involved to make the organizational universally appealing. Employing players from diverse cultural and ethnic backgrounds is another capability that has been exhibited by the NBA through effectively sources players from other countries with the right qualities and skills (height, enthusiasm for the game, and skills in playing). As the case facts revealed, talented players like â€Å"China. Yoo Ming, the seven foot five inch center piece of the Houston Rockets, has a personality that appeals to fans around the world. Others include the Dallas Mavericks, Dirk Nowitzki,and seven footer from Germany, Pau Gasol of the Memphis Grizzlies, a native of Spain and also seven feet tall San Antonio Spurs guard Tony Parker from France,Denver Nuggetsa forward Nene Hillario from Brazil, Orlado Magic guard Gordon Giricek from Croatia, and the newest import, Darko Milicic a seven foot teen ager from Serbia, now playing for the Detroit Pistons† (Case Facts, par. 2). Expanding

Thursday, September 26, 2019

Topic 3 Essay Example | Topics and Well Written Essays - 3500 words

Topic 3 - Essay Example Consumer behavior is what the whole marketing theory and concepts are based on. By studying consumer behavior, marketers hope to find the reason why the consumer wants to buy a certain product. It aims to help and identify how people make their buying decisions and also the factors that influence those decisions. There are usually two kinds of buyers, organizational buyers and consumers. We are only concerned with the consumers who are the ones who buy services and products for use by themselves. They buy things that serve their need for living and the basic requirements of life. They also buy products to make the world know about their personalities and reveal their attitudes and their roles in the society. In other words they not only cater to the physiological needs but also the psychological aspect as well. Individuality is a characteristic that a man develops due to the nature and the surrounding environment he spends that life in. the behavior of a person towards buying a certain product will therefore be different for everybody. They might have different tastes, likes and dislikes, attitudes and values and their decision making process will differ according to that. The three major things that influence the consumer's social environment are individual circumstances, personal psychology and the social environment. All these above mentioned factors have a lasting impact on the individuals buying behavior. Factors Social environment in which an individual lives his or her life helps greatly in shaping the life of people and their preferences. The culture that they are prevailing in, the reference groups to which they belong and cater too and the social class they exist in or the one in which they want to exist in. There can be an informational influence over them for example when they are told about the authenticity of a certain product's working. A customer can also be influenced by the type of reference groups that he or she relates too. A marketer needs to identify the needs and influences of the reference groups of his target market in order to understand their consumer behavior and plan out their offer in such a way that coincides with the needs and wants of the customer and caters to his or her influence. A customer can be influenced by the 'family of orientation' which is the basic family or the parental family that a customer has; a daughter might end up using the same washing detergen t her mother uses. Another kind of reference group is the family of procreation that is more of the extended family; a customer's buying decision might be influenced with the house of his or her in-laws and he or she might to carry out different tasks and buy certain kinds of products in the presence of their extended family. Secondary groups are the less formal groups which the customer doesn't end up meeting everyday and therefore they don't pose a lot of influence over the buying decision behavior of the customer. Individual characteristics tend to stem from demographics characteristics. The gender of the person, the age group with which he or she is belonging to, the stage of the lifecycle the customer is catering to and the customer's

Wednesday, September 25, 2019

What Impact Did The Boeing - Airbus Dispute Have On The European Union Essay

What Impact Did The Boeing - Airbus Dispute Have On The European Union - Essay Example As such, the European Union is one of the powerful forces after the present round of polygonal trade negotiations in the World Trade Organization. The main purpose of the New Round is to put growth at the heart of the world trade structure in a way that will help them battle inflation. The World Trade Organization was recognized in 1995 as a consequence of the Uruguay Round of polygonal trade discussions. It is an international organization that sets universal rules of trade among nations. The central part of the World Trade Organization system, understood as the multilateral trading system, its Members take up the World Trade Organization agreements, which lay down the permissible ground rules for international trade as well as the market-opening obligations. The World Trade Organization is collection of governments and political bodies and is a member-driven organization with conclusions mainly taken on an accord basis. Membership entails a stability of rights and obligations. By October 2004, 149 countries had connected the World Trade Organization, with approximately twenty-five negotiating to sign up. The main and most complete unit is the European Union with its twenty-five Member States. Certainly, while the Member States organize their places in Brussels and Geneva, the European Union Commission only speaks for the European Union at more or less all World Trade Organization conferences. ... also the second-chief defense supplier in the world, and the main civil aircraft producer in the world in terms of aircraft orders after long straggling Airbus for the past five years, and the main exporter in the United States. Airbus, which first transported additional planes than Boeing in 2003, will preserve that escort for 2005 as it anticipate to sell 370 planes in contrast with 290 (Fisher, 2002, P 1). Boeing's two major sections are Boeing Integrated Defense Systems (IDS), responsible for military and space products, and Boeing Commercial Airplanes (BCA), accountable for civil airliners. Boeing has long been the principal in the world aviation industry. Having lived the unstable seminal years of the industry, Boeing's first achievement was as a manufacturer of military aircraft during and after World War II. In the commercial aircraft division, its first achievement happened in the 1950s with the expansion of the 707, which became the world's first victorious jetliner. Boeing then congealed its leading place in the commercial market in the 1970s with the growth of the 747. Airbus most commonly known as simply Airbus only, its foundtion in Toulouse, France, is the globes main commercial aircraft producer. It was built-in 2001 under French law. Airbus was priorly known as Airbus Industries and is merely just named Airbus. Airbus is mutually held by European Aeronautic, Defense, and Space Company (80%) and BAE Systems (20%), European Union two principal military suppliers and producers. For 2005, its CEO is Gustav Humbert. Airbus utilize around 52,000 people in numerous European Union countries. Manufacturing takes place at Toulouse France, Hamburg Germany, Barcelona Spain, and Chester UK. The foremost opponent of Airbus is Boeing, with which it fights an strong

Tuesday, September 24, 2019

New technology Research Paper Example | Topics and Well Written Essays - 750 words

New technology - Research Paper Example 2. New Technology for Blind Individuals There are many individuals in the world who do not have the power of sight. This loss makes visually impaired individuals dependent on others for their daily routine activities like making a trip to the grocery store, visiting a friend etc. Technology has contributed its part in the development of new techniques to make life better for individuals who have low sightedness or blindness. The technology that has been chosen for analysis helps blind individuals find their way around the streets and neighborhoods without any supervision. Blind people tend to be comfortable in the vicinity of their homes since they are well-acquainted with the placement of objects and the structure of the premises. On the contrary, they feel threatened to get out in the real world on their own due to the unknown directions and locations. The fear of getting lost also ceases such independent trips. Modern technology has successfully provided blind people with effectiv e devices to overcome the previously stated fears. An innovative technology has been invented that guides the blind person about the directions that are required to be taken to reach a specific direction. The device is known by the name of ‘Intersection Explorer’ and it has been released by Google in 2010 (Google Inc.,). Intersection Explorer includes a touch screen which is provided with a virtual map of any desired location in the world. The blind user can select the map of his neighborhood to explore the region and seek directions for a desired place. Google maps is incorporated in the device due to which the blind person cannot get lost; Google maps provide extensive mapping features, coupled with the local business information, for example, all restaurants can be listed on its search features that would be located in a certain region or city (Google Maps). This device is also based on GPS technology that is defined as the global positioning system (Purewal); GPS de termines the position of a user with the help of satellites maintained in the space (Lammertsma). The blind person does not have to type anything in the device to get directions; rather it is operated by touching the screen of the device. The aspect of touch operations makes the technology even more convenient for blind users since they take longer periods of time to type (as compared to sighted individuals) and require special keyboards with Braille display to input their desired text. The user browses his finger around the screen of the device and gets audio feedback about the place where his finger is pointed. The person gets notified about his position as he crosses different streets. This feature ensures that the user does not get lost and is aware about his current position at all time, for example, â€Å"Moved 70 meters towards Park Lane† (Raman). Figure 1: Intersection Explorer displaying nearby streets and intersections. The red spot indicates the position of the use r [1]. The most interesting feature of this technology gets revealed when the user gets the feeling of being lost. The user can trace his finger on the screen in a circle and the device will provide feedback about all the streets that have been crossed. This information can highlight any wrong directions that might have been taken in the respective path. The operations of this device are not very complex therefore any person with minimal computer

Monday, September 23, 2019

EMPHYSEMA Essay Example | Topics and Well Written Essays - 750 words

EMPHYSEMA - Essay Example The alveoli over-inflate and eventually burst and blend to form fewer larger air sacs, reducing the surface area over which gas exchange can take place. This significantly impairs oxygen and carbon dioxide exchange and the sufferer will have to breathe faster and heavier to compensate for this. Over the years the lungs also become less elastic as the tissue is destroyed due to chemical imbalance and this reduces their efficiency. (Wright, 2007) In fact, nearly 85% of all the cases found have been among cigarette smokers in their 50s or 60s, however, cigar and pipe smokers are also at risk. It has been found that tobacco smoke may damage the elastic fibers that make up the walls of the alveoli cells. This loss of elasticity leads to the retention of air in the lungs, expansion of the rib cage, and the flattening of the diaphragm. Normally, through contraction and relaxation, the diaphragm does most of the work when it comes to breathing. But when it remains flattened due to the effects of the smoke on the alveoli, muscles in the rib cage and abdomen take over the bulk of the work. Greater reliance on these muscles is a less efficient and more tiring way of breathing. (Lucey, 2003)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Emphysema can also be contracted through genetics. An inherited deficiency of a protein known as alpha1-antitrypsin (ATT), which protects the lungs from destructive enzymes, also can cause emphysema, especially in people younger than fifty. Cases of hereditary emphysema are rare but are still a cause for concern.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  If a person is having difficulty in breathing or experiencing difficulty in tolerating even mild exercise, they should consult a doctor. The doctor will make a diagnosis of emphysema based on the following factors: the patients symptoms, medical history, results from lung function tests, findings on chest x-rays, and whether or not an increase in chest size has occurred.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The most common symptoms of emphysema

Sunday, September 22, 2019

Organizational performance Essay Example for Free

Organizational performance Essay Todays society is diverse and rapidly changing and it is the organisations ability to adapt or be in fit with the external environment that will determine its overall performance. Ethical issues arise throughout all organisations daily activities but it is the continual debate about what is right or wrong that will shape ethical decision making now and for generations to come. This essay aims to investigate culture within the internal environment and how culture plays a role in an organisations ability to fit in with the environment. According to (Samson and Daft, 2003:80) the internal environment is composed of present employees, management and business culture. This essay will investigate how culture plays a role in the organisations overall success. In addressing the issue it will be shown how the external environment has changed in terms of how organisations are evaluated. How changing an organisations culture can help the organisation be in fit with the external environment and how the success of changing culture may depend on the level of employee moral development. It is argued that the organisations performance depends on a fit between the organisation and its external environment. Body Key point 1: How the external environment has changed in terms of how organisations are evaluated. The external environment has changed with respect to how organisations are evaluated today. According to ( Samson and Daft, 2003:79) the external environment is all elements existing outside the organisations limitations that have the possibility to affect the organisation. Companies around the world have started to realise that investors are not concerned exclusively with financial performance (Tschopp, 2003). The days of companies being  evaluated on their financial performance are gone and companies are now finding that they are being evaluated on a more overall perspective. Increasing the ethical obligations can help an organisation when adapting to the external environment. According to ( Samson and Daft, 2003:147) ethics is the code of honourable principles and standards that governs the behaviours of an individual or group with respect to what is correct or incorrect. If ethics is incorporated as part of the organisation this can lead to improvements in the workplace and towards society. The triple bottom line approach has been introduced as a way of achieving overall success both internally and externally throughout the organisation. Triple bottom line entails reporting on economic, social, and environmental issues. Corporate success should be considered not just by the traditional financial bottom line, but also by its social/ethical and environmental performance ( Samson and Daft, 2003). Triple bottom line has not only put the emphasis on managers to not only make a profit but to also consider the surrounding external environment that they could be affecting. Businesses now report annually on social and environmental performance as well as their financial performance because they know it provides a more complete measure of long-term value creation and strategic opportunity (Tuchman. J, 2004). Key Point 2: Organisations need to change to fit. They can do this by changing an organisations culture to fit in with the external environment. The external environment has altered and its the organisations ability to change to keep in touch with the external environment that determines its performance. One way an organisation can change to keep in contact with the environment is by altering its culture. According to (Samson and Daft. 2003: 94) culture is the knowledge, beliefs, values, behaviours and ways of viewing shared among members of a society. Organisational culture has been defined, in very simple but intuitive words, as the way we do things around here (Domenec, 2003). The notion that we can make others do what we want them to do by persuading them to want to do  it is one that has a long pedigree. This notion became formalised as an integrative view of organisation culture and became more ingrained after the publishing of the book In Search of Excellence in 1982 (Thomas J. Peters and Robert H. Waterman, Jr., 1982) Moving towards greater corporate responsibility may require culture change or at least cultural re-enforcement. The fundamental values that exemplify cultures at these and other organisations can be understood through the noticeable manifestations of symbols, stories, heroes, slogans and ceremonies. Any organisations culture can be interpreted by observing these factors (Samson and Daft, 2003:95). By incorporating symbols, stories, heroes, slogans and ceremonies into an organisations culture they will be able to adapt to the changing external environment. According to (Samson and Daft, 2003:97) slogan is a phrase or sentence that succinctly expresses a key corporate value. Hungry Jacks for example has the slogan The burgers are better at Hungry Jacks. They have incorporated this slogan as part of their culture to try and separate them from the other competitors. By incorporating the different types of culture into and organisation, may change the way managers and employees think to incorporate social and natural environmental responsibilities into the workforce. Key Point 3: The success of changing culture may depend on the level of employee ethical development. The success of changing culture can depend on numerous factors but the level of employee ethical development plays a role. The three levels of personal moral development could pose a problem for employee ethical development. The theory developed by Kohlberg goes through the different stages of employee development from pre-conventional to post conventional. Starting at the pre-conventional level which focuses on right vs. wrong and the behaviour is on ones self to the conventional level which focuses on the  group rather then ones self. Then lastly Kohlbergs post-conventional level of individual development which focuses on abstract and self-chosen principles (Arnold and Lampe, 1999). Kohlbergs theory brings attention to the fact that if employees are going in different directions it can hinder the success of an organisation. If there are employees who are focusing on what is right vs. wrong and other employees who are following self chosen principles even though they know people hold different views. In this sense, the greatest danger to modern organisations is the betrayal of ambitious, selfish, untrustworthy people who care more for their own progression than the mission of the organisation (Domenec, 2003). Since each person is unique, each one can focus on personal accomplishment in very different ways (Domenec, 2003). Conclusion This essay investigated culture within the internal environment and how culture plays a role in an organisations ability to fit in with the environment. In support of this argument there has been evidence supported to show how organisations incorporate culture to be in fit with the changes of external environment. Organisations are finding that they are being evaluated not only on their financial status but also their social and environmental performance. This has meant that organisations have had to change their culture to compensate in the change in evaluation. An organisation culture can be observed through such factors as slogans and symbols which now have to coincide with the external environment. The success of the changing culture can depend on the level of employee ethical development and at what stage everyone is at. If an organisation is united and following the same path or views they may find greater overall success. Views that link an organisations culture with its performance seek to shape managers and employees understandings in a common and coherent direction (Kolter and Keskett, 1992). Bibliography: 1. Samson, D., Daft, R.L. (2003) Management: Pacific rim edition. Victoria: Thomson. 2. Thomas J. Peters and Robert H. Waterman, Jr., In Search of Excellence: Lessons from Americas Best-Run Companies (New York: Warner Books, 1982), 3. Tuchman, J. 2004, Big Owners Balance Triple Bottom Line [online], Available from URL: http://www.enr.com/news/bizlabor/archives/040809-1.asp 4.

Saturday, September 21, 2019

Persuasion Essay Example for Free

Persuasion Essay The criticism of His criticism In Jane Austens novel Persuasion. diction and subversive tone depict Austens disdain and disapproval towards the society. Sir Walter Elliot informs Anne and Mr. Shepherd about his irritation toward people who strive to rise above the society. He mentions how naval officer is a profession that transits man with obscure birth into undue distinction (Austen 14), and expresses his disgust towards the officers growing old in appearance sooner than any other man. Sir Walter declared, l was in company with two men Admiral Baldwin, the most deplorable looking personage you can imagine I never saw quite so wretched an example of what a seafaring life can do (Austen 14). Austen Implies the superficial nobllltles like Sir Walter Elliot who insist trivial matters such as appearance supplant other elements of a man. The diction includes deplorable and wretched, which illustrate Jane Austens perspective toward the members of upper class. She uses Sir Walters absurd contempt for the sailors to portray her contempt for the materialistic nobilities. hen Admiral Baldwin Is the example of a seafaring life can do, Austen portrays Sir Walter as one, too (Austen 14). She sets Sir Walter as the example of what an overindulged life can do to people; they do not understand the torment of toil and labor of the mind as they possess the authority and wealth (Austen 14). Therefore, Sir Walter Elliots negative diatribe on the navy conveys Intentions and feelings of Austen towards the peerage. As Sir Walter continues on his anecdote to denunciate the social workers whom do not adhere to what he values, he asserts, They are all nocked about, and exposed to every climate, and every weather, till they are not fit to be seem It Is a pity they are not knocked on the head once (Austen 14). Sir Walter who is on a highly acknowledged position would rather Judge an individual effortlessly through ones physical appearance than recognizing their true worth. Jane Austen has included irony to reveal her opinion to the Judgmental aristocrats; she gives pity to the society where the foolish upper class men obstinately relate peoples quality with ones appearance. While the workers were exposed to every climate and every weather, the prestigious aristocrats peacefully remained indoors with their luxurious benefits. Austen deprecates the society consisted of immoral nobilities; she believes the peerage Is a pity not knocked on the head once. She holds the opinion that the hollow nobility are not fit to be seen. In response to Sir Walters diatribe, Mrs. Clay begins off her return with a mild explanation of each profession and their loss of personableness on looks as they get devoted to the profession. It Is only the lot of those who are not obliged to follow any, who can live In a regular way o hold the blessings of health and a good appearance to the utmost: I know no other set of men but what lose something of their personableness when they cease to be quite young (Austen 15). Austen expresses her disagreement with Sir Walters shallow judgments through Mrs. Clays clarification on the relationship between toll and mans look In regard of natural effect of time. This strengthens Austens tone of disgust towards the wretched upper class; her attitude oward the members of the aristocracy is revealed through Mrs. Clays subtle to rise above their status by praising the nobility; Mrs. Clay attempts to place herself with the level of Sir Walter. Another ironic tone of Austen is depicted as Mrs. Clay mentions a life of living in a regular way. This is ironic due to a well known fact that the nobilities of high society live in an distinguished way compared to the people in middle classed society. Austen stresses on the essence of appearance for the peerage to signify her chastising tone of the society where pride and self-admiration re the prominent traits of the nobility. The prejudiced society where only the rank and superficial appearance signifies ones reputation and quality was well illustrated in the story of Persuasion to emphasize the insincerity of ignorant and shallow- minded aristocrats. Until the society today, people cannot escape illogical Judgments only based on the appearance or the social status of a person. Bibliography Austen, Jane. Persuasion. 2nd ed. Ed. Patricia Meyer Spacks. New York: W. W. W. Norton Company, New York, 2013. 14-15. Print.

Friday, September 20, 2019

Case study on observations of a child

Case study on observations of a child For confidentiality reason, I will refer to the child as A. Child A is a male, from a working class family, mixed heritage background: mum is Indian and dad is English. He is three years and two months old, a middle child with an older brother aged four and a nine months old sister. Parents are married and they all live together. The Tavistock Model of observation was used, as it helps social work student to reflect upon situations before intervening. A naturalistic observation was carried out in a co-educational private nursery; with a class size of 20 children ages between 3-4, and 3 teachers. To respect the rights of the carers and child As parent, consent was acquired. A target child observation was conducted for one hour a week over a six weeks period. To ensure the ecological validity and reduce demand characteristics an undisclosed non-participant observation was carried out. Observations provide a means of objective measurement of a wide range of behaviours as they occur in the natural environment. The use of direct observation allows for the description and evaluation of specific behaviours. Observational data have greater external or ecological validity. Behavioural observation can provide information about the purpose or cause of a given behaviour by evaluating its origin and consequent events that maintain the target behaviours. Structured Observation The most important skill needed for structured observation is an understanding of developmental theories and the effect environmental factors have on development. All aspects of observed behaviour according to Sheppard (2006) as citied in (Adams, Dominelli, Payne, 2009, p. 211), must be rigorously explained, analysed and contextualised. A structure observation has been defined as a detached rigorous approach adopted by researchers in a naturalistic controlled observation. This approach according to, produces an ecologically viable and reliable data free from a demand characteristics due to its scientific nature. Given the complexity of a scientific observation, and the constraints of time, only scientific aspect of behaviour is observed. Objective- that is free from personal feelings or thoughts for example my previous experiences, attitude and values. In conducting the observation, I strive to avoid jumping into conclusion; making generalisation; expressing personal opinions; and labelling. Listening skills- both verbal and non-verbal communication. Direct observation of non-verbal behaviour adds information about emotional states. Social workers need to be attentive to non-verbal cues e.g. tone of voice and link behaviour with emotions that might have caused it. Retaining the role of the observer- this was done by avoiding initiating or responding to the children. Avoid premature interpretation, without seeking to understand the context in which behaviour occurred. Accurate recording in a factual and chronological manner. This was especially helpful when relating observed behaviours to psychological theories. Recording as soon as possible as this affects how much I was able recall and the language used to code behaviour and experiences was also important for understanding my material. From a social work perspective, in order to gain useful information and reliable interpretation, a reflective approach has been used. Allows control of extraneous variables. Reliability of results can be tested by repeating the study. Provides a safe environment to study contentious concepts such as infant attachment. The implementation of controls may have an effect on behaviour. Lack of ecological validity. Observer effect. Observer bias. Key psychology theories Developmental psychology is concerned with understanding the interaction between individuals and their environment, and the impact this has on their long-term development. Crawford and Walker (2003, p18) as citied in (Ingleby 2010, 74), highlighted the impact biological and sociological perspective has on child development. Social workers work in a complex society dealing with individuals, family and communities. For social workers to be effective practitioner, the ability of relating theories to practice must not be underestimated. In the child development, the nature vs. nurture debate is vital, if the extent to which environmental and/or heredity factors that affects child development is to be established. Nature looks at the impact of heredity factors whiles nurture concentrates on the environmental factors on the development of a child. Psychodynamic theory focuses on the nature side of the debate. Nature influences the societal norms especially in the classification of milestone development. This is evidence in the classification used by psychologist such as Freud in his classification of psychosocial stages of development. According to Gesell, through maturation, the sequence of later development is determined. He used this term to describe, Genetically programed sequential patterns of change (H Bee and D Boyd, 2010, p. 5). The psychodynamic theory is based on the assumption that development is in stages and maturation is based on the inner conflicts and environmental demands. According to Freud, the language and thought development can be accounted for by the egocentric nature of a child. He divided his theory into psychosexual stages; the libido was seen as the most sensitive part at that stage. The observed child was fascinated about his toilet habit: this stage of development according to Freud was referred to as the anal stage as the libidinal energy is focused there. The observed displayed the anal stage with little or no signs of the previous stage, which according to Freud is known the oral stage. For Freud, a stage cannot be completed if the childs need were not sufficiently met. Erikson like Freud is a psychoanalyst; he believes that development is through stages and that the successful interaction between the child and the environment accounts for the development. He unlike Freud believes the environmental demands accounts for more in comparison to maturation. The observed child display a secure relationship toward his mother based on trust. This according to Freud can be accounted for by the effective bonding with his mother during the critical period. Erickson stages of development Ego Development Outcome: Autonomy vs. Shame Basic Strengths: Self-control, Courage, and Will During this stage children learn to master skills for themselves. They have the opportunity to build self-esteem and autonomy as they gain more control over their bodies and acquire new skills, learning right from wrong. It is also during this stage, however, that they can be vulnerable. If they are shamed in the process of learning important skills, they may feel great shame and doubt of their capabilities and suffer low self-esteem as a result. The relationship between the child and carer is critical for emotional well-being. By responded in a loving way, the carer helps to build As self-esteem. He felt secure and ready to explore more through play and interacted well with both peers and carers. Erickson Expanded on Freuds theories, he believed that development is life-long. He emphasized that at each stage, the child acquires attitudes and skills resulting from the successful negotiation of the psychological conflict. Basic trust vs. mistrust (birth 1 year) Autonomy vs. shame and doubt (ages 1-3) Initiative vs. guilt (ages 3-6) For secure attachment to be formed, according to Freud, the childs gratifications should have been sufficiently satisfied (Gross, 2010, p. 495). Whilst carrying out this observation, child A was involved in solitary play. I noticed that A was very imaginative in his play and engaged in private speech, as he used pieces of Lego to make a train track. According to Piagets Stages of Cognitive Development, A should be in the pre-occupational where symbolism is used. By about 2 years of age a child can let one object stands for (or symbolise) something else. During play, A would get upset if the Lego were not held in place. A did not act out his frustration as appropriate attention and recognition was given by the carer. A responded happily, smiled and said thank you. Child A was dropped off at nursery at 8.00 by his mother along with his older brother. He was very happy on arrival; he knew were to hang his coat and bag. His mum praised him and gave him a hug. A has therefore been conditioned by his mum as he associate getting a kiss and hug from mum, with hanging his coat and bag. BEHAVIOURISM-This behaviour can be linked to the work of Skinner known as OPERANT CONDITIONING, this refers to the link that exist between positively affirming behaviour that reinforces a particular stimulus Ingleby (2009). He showed his mother and brother his friends and identified then by name. However there was a change in behaviour when he entered his class, he was very quiet asked his mother to stay. However, when his mother explained that she had to leave he started crying. His mother assured him and with a hug and a kiss said goodbye. His carer was then able to comfort him. After about 5 minutes he was settled and assisted himself to breakfast. According to Bowlby and Ainsworth on attachment theory child A would be described as been securely attached. He exhibited distress when mother dropped him off, but because he has formed an attachment to the carer as well, she was able to comfort him. He felt secure and able to depend on the carer this is because A knows that she will provide comfort and reassurance, in times of need. The observed child display a secure relationship toward his mother based on trust. This according to Freud can be accounted for by the effective bonding with his mother during the critical period. Secure Attachment-The carer was also seen as another attachment figure because of the behaviour, responsiveness and sensitivity of the carer. This was also demonstrated through play as the carer did not intrude but take the lead of the child and assisted when the appropriate. He independently buttered his bread and poured some milk. After breakfast, he informed his carer in a cheerful tone that he had finished his food. The carer replied saying good boy. He smiled and started putting away his cutleries and instructed a group of 3 boys and 2 girls to help tidy up. This observed behaviour has linked to: Lev Vygotskys Sociocultural Theory Childrens cognitive development is heavily influenced by social and cultural factors. Childrens thinking develops through dialogues with more capable people Zone of Proximal Development: child A needed guidance during play by the skilled carer who acted as a scaffolding: by providing temporary support. Adults help children learn how to think by scaffolding, or supporting, their attempts to solve a problem or to discover principles. Scaffolding must be responsive to a childs needs On the nurture side of the debate, is behavioural theories, child development is influenced by environmental factors and the unconscious they believe is of little importance. According to Watson 1913 as cited by (H Bee and D Boyd, 2010), nurture plays an important part through the manipulation of environmental factors. This was demonstrated in his research on Little Albert and the effect of classical conditioning. The focus of the behavioural approach is on how the environment influences overt behaviour. According to behaviourist, an individual is a clean slate and the environmental factors are the chalk and the individual holding the chalk: what is written on the slate is decided by the individual holding the chalk (Ingleby, 2010, p. 5). An individual identity is therefore shaped by the interaction between the individual and the environment; this is a theory that can be associated with psychologist such as Skinner, Watson and Pavlov. Nature and nurture interaction is complex and both cannot independently shape a childs development. Rultter A, as cited in that nature should be considered by examining the vulnerability and protective factors effects on child development. Stages of human development and there relevance to social work Developmental psychology is concerned with understanding the interaction between individuals and their environment, and the impact this has on their long-term development. Crawford and Walker (2003, p18) as citied in (Ingleby, 2010, p. 74), highlighted the impact biological and sociological perspective has on child development. It is difficult to determine specific times when developmental changes occur, as they differ from person to person. The importance of observing children It gives a true and accurate account of the stages of development It aids our understanding of child development It provides evidence on our knowledge of what influences may affect development A clear understanding of the value and theories of play Observation helps us to fill in the gap between theory and practice. Fawcett (1996) describes the purpose of a child observation as: to develop professional competence in work with children and familiesà ¢Ã¢â€š ¬Ã‚ ¦observation should help you understand children and their range of behaviour better, to reassess your own preconceptions on the subject (Fawcett 1996, cited in The Frame work for Assessment of children in needà ¢Ã¢â€š ¬Ã‚ ¦) objective An increased sensitivity to children and a heightened awareness of the unique qualities of childhood A greater knowledge of how Child A thinks, feels, view the world, and how this compares to developmental norms A picture of child A, based on conditions that changes as new information added over time (Feeney, 2001, p.107-112 When interpreting the result of my observation, I was aware of my own assumptions about childrens behaviour based on my knowledge and experience (i.e. child development, socio-cultural influences, individual experience, etc.) The different perspectives that can contribute to a better understanding of the childs behaviour. I also learn to reflect on my feelings without distorting the observation. I also learn to recognise the childs position in his family and nursery, as well the wider social context and appreciate the diversity of these networks. REFLECTION At the start of the observation I felt anxious and concentrated on trying to relate psychological theories to observed behaviour. However, with time I became less anxious about the process and I was beginning to feel relax in my role as an observer. I felt happy at how responsive the carers were to the needs of the child especially during separation with parent and play. Following the death of Baby P, Laming (2009) recommended a full remodelling of social work training: good observation analytic skills; development of emotional resilience; reflection on and analysis of what is observed. Reflection according to Ruch (2000) supports insight into: how personal background affects learning and practice; the unavoidable impact of the emotional content of the interactions between social worker and client; the experiences of the client enables holistic approach to self and practice by integrating thinking and feeling On examining attachment I believe it is important to examine how emotionally expressive the culture in question is only then can we build a true picture of the attachment of the child based on an anti-discriminatory theory base. This experience has been invaluable as it contributes toward my personal development as it has enhanced my reflective and self-aware use of self which necessary for personal development and use of the professional self. As started by Mandell (2008 p. 244) Social workers bring to their profession not only their skills and knowledge but also their emotional history, values, commitment to social justice, biases, attitudes, anxieties, self-concept, protective instincts, cultural background and social identity During the observation and when relating observed behaviours to psychological theories I was petrified of mirroring my own early experiences and the influence this may have on my behaviour and responses to the observed behaviour. Closely observing a child over time has given me insight knowledge of theorising. I was able to integrate theory with practice and an understanding of the variety and range of factors that have an impact upon childrens development and performance. The understanding of self, self-awareness and been reflective in practice and learning and acknowledging how my personal background may affect my learning and practice; Understanding the unavoidable impact of the emotional content of the interactions between social worker and service users; for example during the observation I felt isolated, confused, happy, anxious and frustrated at times. This experience also helps me develop and understand the importance of maintaining professional boundaries for example maintaining the role of an observer; and integrity in initiating the contact between the nursery and the parent of the child observed by been honest about my intention and maintaining confidentiality. On the issue of seeking the consent of the child, I faced no dilemmas as the child was unable to give informed consent.

Thursday, September 19, 2019

A Farewell To Arms Essay -- essays research papers

A Farewell to Arms by Ernest Hemingway is based largely on Hemingway's own personal experiences. The main character of the book, Frederic Henry experiences many of the same situations that Hemingway experienced. Some of these experiences are exactly the same, while some are less similar, and some events have a completely different outcome. A Farewell to Arms is the book of Frederic Henry, an American driving an ambulance for the Italian Army during World War I. The book takes us through Frederic's experiences in war and his love affair with Catherine Barkley, an American nurse in Italy. The book starts in the northern mountains of Italy at the beginning of World War I. Rinaldi, Frederic's roommate, takes him to visit a nurse he has taken a liking to. Catherine Barkley, the nurse Rinaldi speaks of, is instantly attracted to Frederic and likewise. At the front, Frederic is wounded in the legs and taken to an aid station and then to an army hospital. He is then transferred to an American hospital in Milan where he meets up with Catherine again. Their love flourishes. They spend their nights together in Frederic's hospital bed and their days going to restaurants, horse races and taking carriage rides. Frederic returns to the war after his recovery. The war is going badly in Italy. The German troops forced a full-scale retreat. Soon after Frederic's return, he deserts the war in a daring escape. Frederic leaves and meets a pregnant Catherine in Stresa. The two go over to Switzerland where they spend an peaceful time waiting for the birth of their baby. Catherine has a long and difficult labor. Their baby is delivered dead. Catherine dies soon after from "one hemorrhage after another." After Catherine dies, Frederic leaves and walks back to his hotel. A Farewell to Arms is a story of love and pain and of loyalty and desertion set in the tragic time of war. There are many similarities in the experiences of Ernest Hemingway and his character Frederic Henry in A Farewell to Arms. Hemingway and Henry were both involved in World War I, in a medical capacity, but neither of them were regular army personnel. Like Hemingway, Henry was shot in his right knee during a battle. Both men were Americans but were ambulan... ...ed, social responsibility, and social concern." Henry, like Hemingway, leads a private life as a detached, isolated individual. He socializes with the officers, talks with the priest and visits the officer's brothel, but maintains only superficial relationships. The only relationship that means anything to him is Catherine, which is Hemingway's Agnes, both of which are isolated relationships. Johnson says about Hemingway, "He will solve the problem of dealing with the world by taking refuge in individualism and isolated personal relationships and sensations" (Gellens 112-113). Happiness comes for Hemingway and Henry only when they are in these relationships, away from the pressures of society and their lives. Ernest Hemingway once gave some advice to his fellow writer F. Scott Fitzgerald. If something in life hurts you, you should use it in your writing. In writing a Farewell to Arms, Hemingway followed his own advice. In many ways, Frederic Henry was a psychological parallel to Hemingway. The painful experiences of his own life, which were consciously and unconsciously placed in this novel, helped make it a major literary achievement.

Wednesday, September 18, 2019

Connectivity, Reading/Writing, and the Cyber Age :: Technology Technological Essays

Connectivity, Reading/Writing, and the Cyber Age I own a cell phone. And a desktop computer. And I carry this old laptop around to all the coffee shops and bars in whose noise I try to drown out the mean little voices of writerly anxiety so I can just get my fucking homework done. At work I use a touch screen ordering system to get my drinks from the bar and artichoke dip from the kitchen. I check my horoscope online (as well as those of the men I’m interested in—blushing with shameJ,) stay in touch with friends via email, and use my college’s online services to register for classes. I do a great deal of my research for class via the electronic databases Eastern Michigan maintains, I have a blog, I’ve tried to get my poetry published at online literary magazines. With the help of a very patient friend, I even filed my federal taxes online this year. The internet and wireless technology make my life easier to move through quickly. I am grateful. But somewhat ashamed. In the same way that I feel guilty every time I drive the old pollution-mobile a mile and a half to work, using all this high-speed information technology feels like being seduced away from my principles by the lure of ease. I believe in slowness. I love speed. It’s a difficulty. I am not the only person struggling with the conflict between the speed modern life demands and that at which actual life happens. Women’s magazines are full of tips on organizing the kitchen, the carpool, the craft supplies, so that more time can be found for the important things in life—hanging out with the kids, spending time with parents, maybe even having sex with partners. Advertising companies pitch scads of products as time-savers, from meals-in-a-bag to blocks of cleanser that clean the toilet with every flush. All my friends complain about not having enough time to get everything done. My girlfriend who is working on her PHD and Master’s degrees at the same time doesn’t have enough time to see her lover and spend time with her mother in the nursing home. My other dear girlfriend with two [fabulous] kids, a husband [that’s out of this world,] a house, two cars, and two jobs doesn’t have enough time for anything. Most of my men friends don’t have enough time to work their jobs, take care of their bodies, support their ladyfriends in whatever way and still know what they’re feeling from moment to moment.

Tuesday, September 17, 2019

More Than One Billion Indians: a Gigantic Problem or a Sea of Opportunities

If the 2011 census is to be believed the current population of India is around 1. 21 billion plus or minus a few millions and we all know to which side the scale is going to tip. The Indian population is varied not only on the lines of religion, region but also on the basis of thought process. While on one hand we are facing the problem of land acquisition from the poorest of poor farmers, on the other hand luxury car maker brand Mercedes has shown a sales growth of 67 percent. The huge population of India provides a large service sector which plays a crucial role in developing the economy of a nation. Moreover, 30% of the population is between the ages of 10-24 years which clearly shows the amount of untapped energy that India has. If used and guides correctly this can be used to boost our industrial and structural sectors. The brain drain that India has suffered since last two decades clearly shows that Indians have huge potential and they are just looking for the right niche to develop themselves. Indians have raised themselves from all walks of life and made a mark in fields from astronomy to yoga. On the other hand, the resources that the country has are limited and therefore a burgeoning population restricts the per capita availability. We have seen an increase in the crime rate due to the unavailability of even the most basic amenities. The government has clearly hit the mark by creating employment opportunities for the rural masses through programs such as NREGA, NRLM, etc. But even creating such employment opportunities costs the government a lot of money and resources. The glass can be half empty or half full. We may say we have more than a billion mouths to feed but we forget that we also have more than 2 billion hands to make such a humongous task possible.

Monday, September 16, 2019

Jose Rizal Essay

I. Introduction Jose rizal and andress bonifacio, ever heard of those name? what about their contribution and sacrifices for you as a Filipino? have you heard/know something about it? two people with the same desire and love for the country but has different beliefs and ways on acquiring their wants. Two people who came from the past and lived a greatest mark on the history of our nation, a men who awaken the desire of every indios in acquiring the freedom that was taken away from them for almost 300 years. Jose rizal was known from being the national hero of the Philippines. Who wouldn’t know about him? He was in every history book of phil. Same as bonifacio. They both sacrifice their lives to prove how much they love their country and for their desire to see the Philippines as a country having its own freedom and sovereignity. This research paper will tackle the nationalistic movement of jose rizal and andress abonifacio. II. Jose Rizal and his Nationalistic Movement Jose Rizal felt so guilty in Spaniards of being harsh and abusing Filipino people. Rizal form a organization called propaganda movement. The Propaganda Movement was a literary and cultural organization formed in 1872 by Jose Rizal. The aim of the propaganda movement was a peaceful assimilation, referring to the transition of the Philippines from being a colony to a province of Spain. These reforms were as follows: equality of the Filipinos and Spaniards before the laws; restoration of the Philippine representation in the Spanish Cortes; secularization of the Philippine parishes and the  expulsion of the friars, and human rights for Filipinos, such as freedom of speech. Freedom of the press and freedom to meet and petition for redress of grievances. Those who join this peaceful campaign were the Filipino exiles of 1872, the patriots who left the islands to escape persecution, and those who had been to Spain for their studies. Another Movent of Jose Rizal is The La Liga Filipina. social background is illumined and concretely defined by individual acts of intervention, such as Rizal’s novels, without which society and the physical world remain indifferent. We need this dialectical approach to comprehend in a more all-encompassing way Rizal’s vexed and vexing situation, together with his painstakingly calculated responses—all cunning ruses of Reason in history (for Hegel). Such ruses actually register the contradictions of social forces in real life, reflected in the crises of lives in each generation. The substantial biographies of Rizal–from Austin Craig to Rafael Palma, Leon Maria Guerrero to Austin Coates–all attempted to triangulate the ideas of the hero with his varying positions in his family, in the circle of his friends and colleagues in Europe, and in relation to the colonial Establishment. Their main concern is to find out the origin of the hero’s thoughts and their impact on the local environment. But the twin errors of contemplative objectivism and individualist bias persisted in vitiating their accounts. They ignored the historical-materialist axiom that the changing of circumstances and of personal sensibility/minds, as Marx advised, â€Å"can be conceived and rationally understood only as revolutionary practice†Ã¢â‚¬â€that is, sensuous collective praxis in material life. In Palma’s biography, for example, the novelty of Rizal’s project of the Liga Filipina became simply â€Å"a means to defray the expenses of the colonization of Borneo† (1949, 202; see Zaide and Zaide 1984). In reality, the Liga is the chief emblematic index of that transformative praxis fusing personal experience and objective circumstances. It is the crucible marking the failure of La Solidaridad reformism and the transition to the stage of popular mobilization mediated by the rising organic intellectuals of the dispossessed, in particular Andres Bonifacio, Jacinto, and others. Rizal’s radicalizing agenda was already distilled in his bold testimony of communicative action, the eloquent â€Å"Letter to the Women of Malolos†(more later), and articulated in the two letters dated June 20, 1892, letters whose resonance andvalue can  perhaps be compared only to St. Paul’s epistles to the early converts of the faith. By all accounts, the formation of the Liga is the key event marking Rizal’s leap from intellectual gradualism to collective separatism. Before his exile to Dapitan in 1892, Rizal met with members of the Masonic Balagtas Lodge in the home of Doroteo Onjungco, including Ambrosio Salvador, Timoteo Paez, Pedro Serrano, Domingo Franco, and, last but not least, Andres Bonifacio, who was then not distinguishable from the crowd of about thirty individuals. After Governor Despujol decreed Rizal’s banishment, the Liga members met secretly in the Azcarraga apartment of Deodato Arellano, among them Andres Bonifacio and Gregorio Del Pilar, who later died fighting American troops pursuing the fleeing Aguinaldo headed for Palanan (Palma 1949, 225). That historic gathering of seven persons signaled the launching of the Katipunan, The organization of â€Å"sons of the people† committed to overthrowing Spanish colonial tyranny. References: http://reference.allrefer.com/country-guide-study/philippines/philippines20.html http://en.wikipedia.org/wiki/Propaganda_Movement http://en.wikipedia.org/wiki/Filipino_nationalism

Sunday, September 15, 2019

Classical Civilizations of Ancient Greece, Rome, and China

Throughout history, there have been many civilizations, empires, colonies, and tribes that have impacted the world. The civilizations of Greece, Rome, and China have done this, but what sets them apart from the others is their lasting significance and lasting impact they had on the world. For this reason, they are considered classical civilizations. To describe how Greece, Rome, and Han China are classical, there are three systems that are used; these are Economic, Social, and Political. Out of these three classical civilizations, Greece came first in history.An important invention of Greece was its plumbing systems. Greece was the first to create plumbing and now it is almost unheard of for a house anywhere on earth to not have a plumbing system. This innovation falls under the economic category. The most important social feature from ancient Greeks would be philosophy. After the Peloponnesian Wars, many people began questioning themselves and their beliefs. During this time, many p hilosophers were living in Greece. One of the most important was Socrates. He encouraged people to examine their beliefs.When he was 70, he was taken to trial for â€Å"corrupting the youth of Athens† and â€Å"neglecting the city’s gods. † He was put to death by poison. Some historians say that the fall of Athens started with his death. Plato, one of Socrates’ students, wrote a book about Plato’s vision of a perfectly governed society. Plato’s writings dominated philosophic thought in Europe for almost 1,500 years. Then there was Aristotle, a student of Plato’s. Aristotle invented a method of logic which is the foundation for the scientific method of today.Even Greece’s philosophy was very influential on future civilizations, democracy is considered Greece’s most important contribution to modern society. Democracy, under the political system, is a government controlled by its citizens, either directly or through represe ntatives. Greece was the first to have this type of government. America, along with many other countries, borrowed this idea from Greece when creating their governments. Next on the timeline is Rome. Ancient Rome, like America, borrowed many ideas from the Greeks to create and advance structural ideas.In this way, they adapted their plumbing systems, but improved it by inventing public latrines. We might think of this as an advancement, but Rome had areas where pots were placed in a circle to go to the bathroom, and the waste would drop down into a river or stream (the plumbing system). This was a huge improvement in their sanitary conditions. The Romans acquired other ideas from places other than Greece. In the political division, there was the Roman law where its standards were extremely influenced by the teachings of Stoic philosophers.The principles were based on common sense and practical ideas. Much of modern laws, including the legal systems of many European countries along w ith the United States, have been influenced by the long lasting Roman law. Again with importance, Rome’s agriculture and trade played a big role in Roman life. Agriculture was the most important industry in the empire and everything else depended on it. Most Romans relied on the food grown in their local area and all other food and luxuries were only for the rich and they got them through trade.Rome, being along the Mediterranean Sea, had a enormous trading system and also had roads connecting it to far off places such as Persia and southern Russia. And connecting this huge empire was its sole language, the Latin language. Latin, in the social system, had a major influence on some major languages of the world, including French, Italian, Spanish, and English. Along with Rome’s unified currency know as the Denarius, the Latin language helped unify the civilization by linking diverse people and far away areas.Ancient China’s occurrence overlapped Rome’s, but started afterward, so last would fall China. In comparison with Rome, China had a large trading network. They both built roads to build their networks too. China’s commerce was very important to the Han Empire. When the Empire realized valuable their silk was as an item of trade, they kept their production technique a secret. The demand for silk from China increased. This increase of demand expanded Chinese commerce reaching all the way through Asia and India, all the way to Rome.As trade would fall in the Economic category, China’s bureaucracy and civil service would fall in the Social category. A bureaucracy is a system of departments and agencies that formed o carry out the work of government and a civil service is when people are paid to work within a civilization/country’s government. The bureaucracy of China included eighteen different ranks of civil service jobs that civilians could obtain by taking examinations. But if someone wanted to take one of thes e tests, they would have much more of a chance if they went to the school that Wudi set up.In this school, people studied Confucius’s works. These schools were expensive so only sons of wealthy land owners ever had a chance at a government career. Evidently, you did not have to believe in the Confucianism religion, but those who did were rewarded. Confucianism falls under the social division. These three civilizations were considered classical civilizations because of the impact that Greece, Rome and China had on the modern world’s economic, social and political systems.

Saturday, September 14, 2019

Federal Deposit Insurance Corporation Essay

The Federal Deposit Insurance Corporation was created by the Banking Act of 1933 in response to the banking crisis that faced the nation after the stock market crash on Black Tuesday, October 29, 1929. Although the FDIC has grown and changed since then, its purpose is still the same – to guarantee the safety of bank deposits up to a certain amount. Until recently, that amount was $100,000 but Congress, in response to the current economic crisis has temporarily increased FDIC deposit insurance from $100,000 to $250,000 per depositor through December 31, 2009. (Who, n.d.) All of the banks that are members of the FDIC must adhere to certain liquidity and reserve requirements in order for the banks and their depositors to benefit from the insurance. (Overview, n.d.) If a bank becomes undercapitalized the FDIC issues a warning. If the undercapitalization worsens it can take other corrective measures which may ultimately result in the FDIC taking over management. All of this is meant to sustain the confidence of depositors so that there are no runs on the banks as so often happened in past history. The History of the FDIC To understand the importance of the Federal Deposit Insurance Corporation in today’s economic market one must look to the history that led up to its establishment as part of the Banking Act of 1933. After the crash of the stock market in 1929 the United States fell into the longest economic depression in its history – from 1929 to 1939. Since loans that were made to stock market speculators were not being repaid after the crash, many banks failed and bank panics were commonplace. This led to their depositors’ losing money, which only served to fuel the depression further. The bank failures of the early 1930s were not the first in the history of the United States, but they were the most severe to date. President Franklin Delano Roosevelt saw the need to stem the tide of failures by enacting the Banking Act of 1933. Part of this act established the FDIC, gave it authority to regulate and insure banks, and the act also provided its funding. The purpose of the FDIC was to build the confidence of the American people in their banks and to assure them that their funds would be safe, at least up to a certain amount. (FDIC Timeline, n.d., 1930) This is still the general purpose of the FDIC, although much has changed since its birth in 1933. According to the FDIC website â€Å"since the start of FDIC insurance on January 1, 1934, no depositor has lost a single cent of insured funds as a result of a failure.† (Who, n.d.) When the FDIC was established in 1933 it was a temporary agency. But just two years later the Banking Act of 1935 made it a permanent agency. (FDIC Timeline, n.d., 1930) This was the first of many changes and adjustments to the FDIC over the years. The Federal Deposit Insurance Act of 1950 raised the insured amount to $10,000 and that amount has increased steadily until now, it is $250,000. The 1950 legislation also gave the FDIC â€Å"the authority to lend to any insured bank in danger of closing if the operation of the bank is essential to the local community, and authorized the FDIC to examine national and state member banks for their insurance risk.†Ã‚   (Important, n.d.) In 1989, in response to the savings and loan crisis gripping the nation, the Financial Institutions Reform, Recovery and Enforcement Act (FIRREA) added two more functions to the FDIC, eliminating the Federal Savings & Loan Insurance Corporation (FSLIC). The FDIC was given the authority to oversee and administer two other insurance funds that replaced the FSLIC – the Savings Association Insurance Fund (SAIF) and the Bank Insurance Fund (BIF). (FDIC, n.d.) Still more powers were given to the FDIC by the Federal Deposit Insurance Corporation Improvement Act (FDICIA) of 1991. This act addressed issues that the FIRREA did not, giving the FDIC more authority as well as more obligations. The FDIC continued to grow both in funding and authority until it reached the status that it holds in our economy today. The Structure of the FDIC The FDIC of today is run by a five-member board of directors headed up by Chairman of the Board, Sheila C. Bair who has been in that post since she was sworn in on June 26, 2006. She will serve a five year term and at the expiration of that term, she will remain on the Board of Directors until 2013. Each Chairman of the Board is appointed by the President to serve a five-year term and each appointment is subject to the approval of the US Senate. (Barrymore, n.d.) Since the chairman is appointed by the President, she can also be removed by the President. The other members of the Board are the Vice Chairman Martin J. Gruenberg, Director Thomas J. Curry, Comptroller of the Currency John C. Dugan, and Director of the Office of Thrift Supervision John M. Reich. (Board, n.d.) The Board meets about once a month in either open or closed meetings. The public may attend open meetings as a result of the Government in the Sunshine Act. (FDIC Board Meetings, n.d.) In 2008 there were ten open meetings held. The FDIC has seven divisions. The Division of Finance directs the accounting and auditing aspects; the Division of Information Technology oversees and maintains the computer network of the organization; the Division of Administration provides administrative support; the Division of Supervision and Consumer Protection conducts reviews to assure that each bank is sound and that its internal controls are adequate; the Division of Resolutions and Receiverships goes into action when a bank is in danger of failing; the Legal Division handles the corporations litigation; and the Division of Insurance and Research keeps an eye on the economic health of the nation, examining business activity, markets, etc. (FDIC Divisions, n.d.) To run these seven divisions the FDIC employs about 5,000 people in its Washington, D.C. headquarters as well as in six regional offices and in field offices around the country. (Who, n.d.)

Friday, September 13, 2019

Detection of Oil Spillage in the Sea Research Paper

Detection of Oil Spillage in the Sea - Research Paper Example The images were taken during the Prestige oil spill that happened in Spanish coast. Geographical Information System (GIS) database was used in the integration of the images to study the spatial distribution, slick progression and the results compared to field observations. From the results acquired, a relationship is developed between the use of radar imagery and other available options like wind data and in situ interpretations. Integration of these techniques produces efficient ways of monitoring and forecast oil spills in the oceans. Key words Advanced Synthetic Aperture Radar (ASAR), oil spillage, Geographical Information System (GIS), and oil slick. Introduction Oil spillage in the sea or oceans serves as a main source of water pollution and environmental degradation. Most leakages result from ships ferrying oil to various destinations across the world. Storms in the sea cause ship wreckages that lead to oil spillage. Monitoring of such incidences before extensive damage is made is essential. The case study for this project is an oil tanker, Prestige that was damaged in a storm in the coast of Spain. Though it had a capacity of 77000 tons of heavy fuel, after the damage, there was an immediate loss of 5000 tons. Over 190kms of the coast was contaminated with the oil within a period of three days. After a few days, the ship broke and sunk in the Atlantic Ocean. During the incident,3000tons were lost as spillage as other 6000tons as it sunk. Oil spread 270km along the south/south west of the cape of Finisterra. Satellite images have been provided by the European Space Agency daily since the accident occurred. The Envisat space craft and European Remote Sensing (ERS) revealed the leakage, raising an alarm in salvaging process of the sea (Palanzuela, Gonzalez, & Cuadrado 2006). The data retrieved from radar was of great use in oil spillage detection because it covers a wide area. Radar also assists in taking images at all times. This makes it useful in detecti ng and clean up operations of oil spills. The mode of technology used in the project was Advanced Synthetic Aperture Radar (ASAR). The images retrieved from the radar were very critical in detecting oil spills from the Prestige tanker. The images were integrated by the Geographical Information System (GIS) database that revealed further information about the spillage. The area covered by oil spill, its quantity and spatial distribution in the area within the oil spillage period was traced. Observations made in the field and the condition of wind during the incident could be retrieved. Oil Slick Detection The area affected lies in the north-west coast of Spain on Atlantic Ocean. The coast line covers the Cape of Finisterre to the mouth of Mino River. The marine biodiversity in the area is rich, with a blend of vertical water and column layers. The rich cold water provides nutrients that support pelagic and demersal fisheries. A rich mussel raft culture is also maintained. The fishing industry, mussel culture creates employment to the natives. Beaches, resorts and ecological important areas offer good grounds for national parks. The spillage that occurred became a threat to these areas. ASAR scenes retrieved through wide-swath mode by ScanSAR technique showed that the area affected was greater than 400kms. Several organizations took part in field survey. The data